What metrics would you use to evaluate 1mg's e-pharmacy consultation feature?

Introduction

Evaluating the success of 1mg's e-pharmacy consultation feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to gain a holistic view of the feature's performance and impact.

Step 1

Product Context

1mg's e-pharmacy consultation feature is a digital health service that connects users with licensed healthcare professionals for online medical consultations. This feature is integrated into 1mg's broader e-pharmacy platform, allowing users to seek medical advice, get prescriptions, and order medications all within a single ecosystem.

Key stakeholders include:

• Users: Seeking convenient, accessible healthcare advice
• Healthcare professionals: Providing consultations and expanding their patient reach
• 1mg: Aiming to increase user engagement and medication sales
• Regulatory bodies: Ensuring compliance with telemedicine regulations

User flow:

1. User logs into the 1mg app and selects the consultation feature
2. They choose a specialist or general practitioner based on their needs
3. User provides basic health information and describes their concern
4. They connect with the healthcare professional via video, audio, or chat
5. After the consultation, the user receives a digital prescription if needed
6. The user can then order prescribed medications directly through 1mg

This feature aligns with 1mg's strategy to become a comprehensive digital health platform, moving beyond just medication delivery. It competes with other telemedicine services like Practo and DocsApp, but 1mg's integration with its e-pharmacy gives it a unique advantage.

The product is in the growth stage, having been launched and gained initial traction. The focus now is on scaling the service, improving quality, and increasing user adoption.