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Product Management Analytics Question: Evaluating metrics for Andela's skills assessment feature

what metrics would you use to evaluate andela's skills assessment feature on the andela platform?

Product Success Metrics Medium Member-only
Metrics Analysis Product Strategy User Experience Tech Recruitment Software Development Talent Marketplace
Product Analytics Metrics Talent Marketplace Skills Assessment Developer Hiring

Introduction

Evaluating Andela's skills assessment feature requires a comprehensive approach to product success metrics. This critical component of the Andela platform plays a pivotal role in matching talented developers with global opportunities. To effectively measure its performance, we'll employ a structured framework that encompasses core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives to provide a holistic view of the skills assessment feature's performance.

Step 1

Product Context

Andela's skills assessment feature is a crucial element of their talent marketplace platform. It allows developers to showcase their technical abilities and enables companies to evaluate potential hires efficiently. The feature likely involves a series of coding challenges, algorithmic problems, and possibly real-world project simulations.

Key stakeholders include:

  1. Developers seeking job opportunities
  2. Companies looking to hire tech talent
  3. Andela's internal team (product, engineering, sales)
  4. Investors and board members

User flow:

  1. Developers sign up and create a profile
  2. They select skills they want to be assessed on
  3. Developers complete a series of timed coding challenges
  4. Results are analyzed and added to their profile
  5. Companies can view and filter candidates based on assessment results

This feature is central to Andela's value proposition of connecting vetted talent with global opportunities. It differentiates Andela from traditional job boards or recruiting agencies by providing quantifiable data on candidates' skills.

In terms of the product lifecycle, the skills assessment feature is likely in the growth or maturity stage, given Andela's established presence in the market. However, continuous refinement is crucial to maintain its effectiveness and relevance.

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