What metrics would you use to evaluate Audible's podcast streaming feature?

Introduction

Evaluating Audible's podcast streaming feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the feature's performance and its impact on Audible's overall business.

Step 1

Product Context

Audible's podcast streaming feature allows users to access and listen to a wide range of podcasts directly within the Audible app. This feature expands Audible's offering beyond audiobooks, positioning it as a comprehensive audio content platform.

Key stakeholders include:

1. Users: Seeking diverse audio content in one place
2. Content creators: Looking for wider distribution and monetization
3. Audible/Amazon: Aiming to increase user engagement and retention
4. Advertisers: Interested in reaching targeted audiences

User flow:

1. Browse/search for podcasts
2. Select and play episodes
3. Save favorites and manage subscriptions
4. Discover new content through recommendations

This feature aligns with Audible's strategy to become a one-stop destination for audio content, competing with platforms like Spotify and Apple Podcasts. It's likely in the growth stage of its lifecycle, focusing on user acquisition and engagement.

As a software product, key considerations include:

• Integration with Audible's existing infrastructure
• Content delivery network optimization
• Cross-platform compatibility (iOS, Android, web)