What metrics would you use to evaluate BBC's Sounds audio app?

Introduction

Evaluating the success of BBC's Sounds audio app requires a comprehensive approach to product metrics that considers the unique challenges and opportunities in the digital audio space. To address this product success metrics problem effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

BBC Sounds is a digital audio streaming platform that offers live radio, podcasts, and music from across the BBC's network. It's designed to be a one-stop-shop for all BBC audio content, competing with platforms like Spotify and Apple Music, but with a focus on British content and public service broadcasting.

Key stakeholders include:

• Users: Seeking easy access to diverse audio content
• BBC: Aiming to maintain relevance in the digital age and fulfill its public service mandate
• Content creators: Looking for a platform to reach their audience
• Advertisers: Interested in reaching targeted audiences (for commercial parts of the service)

User flow typically involves:

1. Opening the app and browsing content or searching for specific shows
2. Selecting and playing audio content
3. Engaging with features like playlists, downloads, and recommendations

The app fits into BBC's broader strategy of digital transformation and reaching younger audiences. Compared to competitors, BBC Sounds offers a unique mix of live radio, podcasts, and music, with a strong focus on British content.

In terms of product lifecycle, BBC Sounds is in the growth stage, having launched in 2018 and continually expanding its features and content offerings.