What metrics would you use to evaluate BookMyShow's live event streaming service?

Introduction

Evaluating BookMyShow's live event streaming service requires a comprehensive approach to product success metrics. This streaming service represents a significant expansion of BookMyShow's core ticketing business, venturing into the digital content delivery space. To effectively assess its performance, we'll need to consider metrics that capture user engagement, content quality, technical performance, and business outcomes.

Step 1

Product Context

BookMyShow's live event streaming service allows users to watch live performances, concerts, and events from the comfort of their homes. This product serves multiple stakeholders:

• Users: Seeking entertainment and cultural experiences without physical attendance
• Event organizers: Looking to expand their audience reach and generate additional revenue
• Artists/performers: Aiming to connect with fans and monetize their performances
• BookMyShow: Diversifying revenue streams and enhancing user engagement

User flow:

1. Browse available live streams
2. Select an event and purchase access
3. Log in at the scheduled time
4. Watch the live stream
5. Potentially interact through chat or other features

This service aligns with BookMyShow's strategy to be the go-to platform for all forms of entertainment, bridging the gap between physical and digital experiences. It competes with dedicated streaming platforms like YouTube Live and Twitch, as well as other ticketing platforms expanding into digital content.

Product Lifecycle Stage: Growth phase. The live streaming market is expanding rapidly, and BookMyShow is leveraging its existing user base and relationships with event organizers to capture market share.

Software-specific context:

• Platform: Web and mobile apps
• Integration points: Payment gateways, content delivery networks, chat systems
• Deployment model: Cloud-based, scalable infrastructure to handle varying loads