what metrics would you use to evaluate chegg's homework help feature?

Introduction

Evaluating Chegg's homework help feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the feature's performance and impact.

Step 1

Product Context

Chegg's homework help feature is a core offering within their educational technology platform. It provides students with on-demand access to expert tutors who can assist with specific homework questions or broader subject understanding.

Key stakeholders include:

• Students: Seeking quick, reliable academic support
• Tutors: Providing expert knowledge and earning income
• Chegg: Generating revenue and building brand loyalty
• Educational institutions: Potentially concerned about academic integrity

User flow:

1. Student encounters a challenging homework problem
2. They log into Chegg and submit their question
3. An expert tutor provides a detailed explanation
4. Student reviews the answer and can ask follow-up questions

This feature aligns with Chegg's broader strategy of becoming an indispensable academic resource for students. It competes with platforms like Course Hero and TutorMe, but Chegg's extensive question bank and rapid response times give it a competitive edge.

In terms of product lifecycle, the homework help feature is in the maturity stage. It's a well-established offering but still has room for optimization and growth.