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Product Management Analytics Question: Evaluating self-driving car metrics for Cruise

what metrics would you use to evaluate cruise's self-driving technology?

Product Success Metrics Hard Member-only
Data Analysis Strategic Thinking Safety Assessment Automotive Technology Transportation
Product Analytics Autonomous Vehicles Performance Evaluation Cruise Safety Metrics

Introduction

Evaluating Cruise's self-driving technology requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us assess the technology's performance, safety, and market viability.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Cruise's self-driving technology is an advanced autonomous driving system designed to navigate urban environments without human intervention. Key stakeholders include:

  1. End-users (passengers)
  2. Regulators and city officials
  3. Cruise's parent company (General Motors)
  4. Investors
  5. Fleet operators and maintenance teams

The user flow typically involves:

  1. Hailing a ride through an app
  2. Entering the vehicle
  3. Riding to the destination
  4. Exiting the vehicle

This technology fits into GM's broader strategy of leading the future of mobility and transportation. Compared to competitors like Waymo and Tesla, Cruise focuses primarily on urban environments and ride-hailing services.

Product Lifecycle Stage: Early growth - the technology is deployed in limited markets but expanding.

Hardware considerations:

  • Sensor suite integration (LiDAR, cameras, radar)
  • Onboard computing power
  • Vehicle modifications for autonomous operation

Software considerations:

  • AI and machine learning algorithms
  • Real-time decision-making systems
  • Over-the-air update capabilities

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