What metrics would you use to evaluate DealShare's mobile app performance?

Introduction

Evaluating DealShare's mobile app performance requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the app's performance and identify areas for improvement.

Step 1

Product Context

DealShare is a social e-commerce platform that focuses on providing affordable groceries and household essentials to middle and lower-income consumers in India. The mobile app is the primary interface for users to browse products, make purchases, and engage with the platform's social features.

Key stakeholders include:

1. Customers: Looking for affordable products and a seamless shopping experience
2. Suppliers: Seeking to reach a wider customer base and increase sales
3. Investors: Interested in growth, profitability, and market share
4. Employees: Focused on app performance and user satisfaction

User flow:

1. App installation and onboarding
2. Product browsing and search
3. Adding items to cart
4. Sharing deals with friends
5. Checkout and payment
6. Order tracking and delivery

DealShare's strategy revolves around leveraging social commerce to drive growth in Tier 2 and Tier 3 cities in India. The app plays a crucial role in this strategy by providing an accessible platform for users to discover and purchase products while also encouraging social sharing.

Competitors in this space include Meesho and Flipkart's 2GudSocial. DealShare differentiates itself by focusing specifically on groceries and household essentials, as well as its group buying model.

Product Lifecycle Stage: Growth stage. The app is gaining traction and expanding its user base, but still has significant room for improvement and market penetration.

Software-specific context:

• Platform: Native Android and iOS apps
• Integration points: Payment gateways, logistics partners, social media platforms
• Deployment model: Regular updates through app stores