What metrics would you use to evaluate Divvy (Draper)'s expense management software?

Introduction

Evaluating the success of Divvy's expense management software requires a comprehensive approach to product metrics. To address this product success metrics challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to gain a holistic view of the product's performance and identify areas for improvement.

Step 1

Product Context

Divvy is an expense management software that streamlines the process of tracking, approving, and reporting business expenses. It's designed to eliminate manual expense reports, reduce fraud, and provide real-time visibility into company spending.

Key stakeholders include:

1. Finance teams: Seeking efficient expense tracking and reporting
2. Employees: Looking for a simple way to submit expenses
3. Managers: Needing quick approval processes
4. Company leadership: Wanting better spend visibility and control

User flow:

1. Employees make purchases using Divvy cards or submit receipts
2. Transactions are automatically categorized and matched to receipts
3. Managers review and approve expenses
4. Finance teams generate reports and integrate with accounting systems

Divvy fits into the broader fintech strategy of modernizing business financial operations. It competes with traditional expense management solutions like Concur and newer players like Expensify. Divvy differentiates itself through its integrated corporate card offering and real-time spend controls.

Product Lifecycle Stage: Divvy is in the growth stage, having been acquired by Bill.com in 2021 and continuing to expand its market share and feature set.

Software-specific context:

• Platform: Cloud-based SaaS solution
• Integration points: Accounting software, ERP systems, payroll platforms
• Deployment model: Web-based application with mobile apps for on-the-go expense submission