What metrics would you use to evaluate Dojo's mobile point-of-sale app?

Introduction

Evaluating the success of Dojo's mobile point-of-sale app requires a comprehensive approach to product metrics. To address this product success metrics challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Dojo's mobile point-of-sale (mPOS) app is a software solution that transforms smartphones or tablets into portable payment terminals. It enables businesses, particularly small to medium-sized enterprises (SMEs), to accept card payments anywhere, anytime.

Key stakeholders include:

1. SME owners/managers (primary users)
2. Customers making payments
3. Dojo's business team
4. Payment processors and banks

The user flow typically involves:

1. Merchant logs into the app
2. Enters transaction amount
3. Customer presents card or contactless payment method
4. Payment is processed
5. Receipt is generated (digital or printed)

This product fits into Dojo's broader strategy of democratizing payment solutions for SMEs, competing with traditional POS systems and other mPOS providers like Square and SumUp.

In terms of product lifecycle, the mPOS app is likely in the growth stage, with increasing adoption but still room for feature expansion and market penetration.

Software-specific considerations:

• Platform: iOS and Android
• Integration points: Payment gateways, accounting software
• Deployment: App stores with regular updates