What metrics would you use to evaluate Eventbrite's event discovery feature?

Introduction

Evaluating Eventbrite's event discovery feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us understand the feature's performance, user engagement, and business impact.

Step 1

Product Context

Eventbrite's event discovery feature is a crucial component of their platform, designed to help users find and attend events that match their interests. This feature typically includes search functionality, personalized recommendations, and browsing options for various event categories.

Key stakeholders include:

1. Event attendees (users seeking events)
2. Event organizers (customers hosting events)
3. Eventbrite (the platform)

User flow:

1. Users access the event discovery feature through the app or website
2. They can search for specific events, browse categories, or view personalized recommendations
3. Users can filter results, view event details, and ultimately purchase tickets or RSVP

The event discovery feature is central to Eventbrite's strategy of connecting event organizers with potential attendees, driving ticket sales and platform growth. It competes with similar features on platforms like Ticketmaster and Facebook Events, but Eventbrite's focus on a wide range of event types and sizes sets it apart.

In terms of product lifecycle, the event discovery feature is likely in the maturity stage, with ongoing refinements and improvements to maintain its competitive edge.