What metrics would you use to evaluate Function of Beauty's hair quiz feature?

Introduction

Evaluating Function of Beauty's hair quiz feature requires a comprehensive approach to product success metrics. This personalized beauty product relies heavily on its quiz to deliver customized hair care solutions, making it a critical touchpoint in the customer journey. To assess its effectiveness, we'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Function of Beauty's hair quiz is a digital questionnaire that collects information about a user's hair type, concerns, and preferences. This data is then used to formulate personalized shampoo, conditioner, and other hair care products.

Key stakeholders include:

• Customers seeking customized hair care solutions
• Product formulators who use quiz data to create personalized products
• Marketing team leveraging quiz data for targeted campaigns
• Business leadership interested in conversion rates and revenue

User flow:

1. Landing page: Users arrive and are prompted to start the quiz
2. Question sequence: Users answer questions about hair type, scalp condition, hair goals, and fragrance preferences
3. Results page: Quiz generates product recommendations and allows users to customize further
4. Purchase decision: Users can add recommended products to cart or adjust selections

The quiz is central to Function of Beauty's strategy of mass customization in the beauty industry. It differentiates the brand from traditional one-size-fits-all hair care products and enables premium pricing for personalized solutions.

Compared to competitors like Prose or Formulate, Function of Beauty's quiz is generally shorter and more user-friendly, focusing on key hair attributes rather than an exhaustive questionnaire.

In terms of product lifecycle, the hair quiz is in the growth stage. It's established but continually evolving based on user feedback and new hair care research.