what metrics would you use to evaluate glovo's user retention strategies?

Introduction

Evaluating Glovo's user retention strategies requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of Glovo's retention efforts and their impact on the business.

Step 1

Product Context

Glovo is a multi-category delivery platform that connects users with local businesses, offering on-demand delivery of food, groceries, and other items. The app serves as a marketplace, linking customers, couriers, and merchants.

Key stakeholders include:

1. Users (customers)
2. Couriers (delivery partners)
3. Merchants (restaurants, stores)
4. Glovo (the company)

User flow:

1. Open app and browse categories or search for specific items
2. Select products and add to cart
3. Choose delivery options and complete payment
4. Track order in real-time
5. Receive delivery and rate experience

Glovo's retention strategies fit into its broader goal of becoming the go-to platform for on-demand deliveries in its markets. The company competes with other food delivery apps like Deliveroo and Uber Eats, as well as local players in various markets.

Product Lifecycle Stage: Glovo is in the growth stage, focusing on expanding its user base and increasing order frequency while also diversifying into new categories beyond food delivery.