What metrics would you use to evaluate HBO's streaming service, HBO Max?

Introduction

Evaluating HBO Max's success requires a comprehensive approach to product success metrics. As a streaming service in a highly competitive market, HBO Max's performance impacts multiple stakeholders and intersects with various business objectives. I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

HBO Max is a subscription-based video streaming service offering a vast library of content from HBO, Warner Bros., and other WarnerMedia properties. Key stakeholders include subscribers, content creators, advertisers, and WarnerMedia executives.

User flow typically involves browsing content, selecting a title, and streaming. Users may also create watchlists, receive personalized recommendations, and manage their accounts.

HBO Max fits into WarnerMedia's broader strategy of direct-to-consumer content delivery, competing with services like Netflix, Disney+, and Amazon Prime Video. It differentiates itself through exclusive HBO content and a mix of new and classic titles.

As a relatively new entrant (launched in 2020), HBO Max is in the growth stage of its product lifecycle, focusing on user acquisition and content expansion.

Software-specific context:

• Platform: Multi-platform (web, mobile, smart TVs)
• Integration points: Payment systems, content delivery networks
• Deployment model: Cloud-based, regular updates