What metrics would you use to evaluate Info Edge's 99acres.com property listing search feature?

Introduction

Evaluating the success of 99acres.com's property listing search feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to gain a holistic view of the feature's performance and its impact on the overall business.

Step 1

Product Context

99acres.com is a leading online real estate portal in India, owned by Info Edge. The property listing search feature is a core functionality that allows users to find properties for sale or rent based on various criteria. Key stakeholders include:

1. Property seekers (buyers/renters)
2. Property listers (sellers/landlords)
3. Real estate agents
4. Info Edge (the company)

User flow:

1. Users enter search criteria (location, property type, budget, etc.)
2. The system retrieves and displays matching listings
3. Users can filter, sort, and view detailed property information
4. Users can contact property owners or agents directly through the platform

This feature is crucial to Info Edge's strategy in the real estate market, as it directly impacts user engagement and transaction potential. Compared to competitors like MagicBricks and Housing.com, 99acres aims to provide a more comprehensive and user-friendly search experience.

The product is in the growth stage of its lifecycle, with a focus on expanding market share and improving user retention through enhanced features and user experience.