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Product Management Success Metrics Question: Evaluating Kahoot's live game hosting feature using key performance indicators

Asked at Kahoot

12 mins

what metrics would you use to evaluate kahoot's live game hosting feature?

Product Success Metrics Medium Member-only
Metric Selection Data Analysis Product Strategy Education Technology E-learning Interactive Media
User Engagement Product Metrics Edtech Feature Evaluation Kahoot

Introduction

Evaluating Kahoot's live game hosting feature requires a comprehensive approach to product success metrics. This core functionality is central to Kahoot's value proposition, enabling educators and presenters to create engaging, interactive experiences. To assess its performance effectively, we'll examine key metrics across user engagement, technical performance, and business impact.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic implications.

Step 1

Product Context

Kahoot's live game hosting feature allows users to create, share, and play interactive quizzes and surveys in real-time. Key stakeholders include:

  1. Hosts (educators, trainers, presenters)
  2. Participants (students, employees, audience members)
  3. Kahoot's product team
  4. School administrators and corporate decision-makers

The user flow typically involves:

  1. Host creates or selects a pre-made game
  2. Host starts the live session and shares access code
  3. Participants join using the code
  4. Questions appear on the host's screen
  5. Participants answer on their devices
  6. Results and leaderboards are displayed in real-time

This feature is central to Kahoot's strategy of making learning fun and interactive. It competes with platforms like Quizizz and Socrative but differentiates through its game-like interface and extensive question bank.

In terms of product lifecycle, the live game hosting feature is in the maturity stage, with a large user base and established market presence. However, continuous innovation is crucial to maintain its competitive edge.

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