what metrics would you use to evaluate king's cross-game rewards system?

Introduction

Evaluating King's cross-game rewards system requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the system's performance and impact.

Step 1

Product Context

King's cross-game rewards system is a feature designed to incentivize player engagement across multiple games within the King ecosystem. This system allows players to earn rewards in one game that can be used or redeemed in another, creating a interconnected gaming experience.

Key stakeholders include:

1. Players: Motivated by increased value and variety in their gaming experience
2. Game developers: Interested in cross-promotion and increased player retention
3. King (the company): Focused on overall ecosystem growth and revenue

User flow:

1. Players engage with a King game, completing levels or challenges
2. They earn rewards that are tracked in a central system
3. Players can then access these rewards in other King games, potentially unlocking special items or bonuses

This system fits into King's broader strategy of creating a cohesive gaming ecosystem, encouraging players to try multiple games and increasing overall engagement time. Compared to competitors like Zynga or Supercell, King's cross-game rewards system is more integrated across their portfolio, creating a unique value proposition.

In terms of product lifecycle, the cross-game rewards system is likely in the growth stage, with ongoing refinements and expansions to include more games and reward types.