what metrics would you use to evaluate kuda bank's virtual card service?

Introduction

Evaluating Kuda Bank's virtual card service requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the virtual card service's performance and impact.

Step 1

Product Context

Kuda Bank's virtual card service is a digital payment solution that allows customers to create and manage virtual debit cards within the Kuda mobile app. These cards can be used for online transactions, subscriptions, and international purchases without exposing the user's primary account details.

Key stakeholders include:

1. Customers: Seeking convenient and secure digital payment options
2. Kuda Bank: Aiming to increase engagement and transaction volume
3. Merchants: Looking for reliable payment processing
4. Regulators: Ensuring compliance and security standards

User flow:

1. Card creation: Users generate a virtual card within the app, choosing spending limits and expiration dates.
2. Card usage: Customers use the virtual card details for online transactions or link it to digital wallets.
3. Management: Users can freeze, unfreeze, or delete virtual cards as needed, and view transaction history.

This service aligns with Kuda Bank's strategy of providing innovative digital banking solutions to capture market share in the competitive Nigerian fintech landscape. Compared to traditional banks, Kuda's virtual card offering provides greater flexibility and control to users.

The product is in the growth stage, with increasing adoption rates but still room for feature enhancements and market penetration.

Software-specific context:

• Platform: Mobile app (iOS/Android) and web interface
• Integration: Payment gateways, card networks (e.g., Visa, Mastercard)
• Deployment: Cloud-based infrastructure for scalability and security