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Product Management Metrics Question: Evaluating Lilium's eVTOL aircraft performance with key success indicators

Asked at Lilium

12 mins

what metrics would you use to evaluate lilium's electric vertical takeoff and landing (evtol) aircraft?

Product Success Metrics Hard Member-only
Metric Definition Data Analysis Strategic Thinking Aviation Urban Transportation Electric Vehicles
Product Metrics Urban Mobility Performance Analysis Aviation EVTOL

Introduction

Evaluating Lilium's electric vertical takeoff and landing (eVTOL) aircraft requires a comprehensive set of metrics that capture its unique characteristics and market position. To approach this product success metrics problem effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Lilium's eVTOL aircraft is a revolutionary urban air mobility solution designed to provide fast, efficient, and environmentally friendly transportation in congested urban areas. Key stakeholders include passengers seeking quick transit, urban planners aiming to reduce ground traffic, investors looking for returns in the emerging eVTOL market, and regulatory bodies ensuring safety and compliance.

The user flow typically involves booking a flight through an app, arriving at a vertiport, boarding the aircraft, experiencing a short flight, and disembarking at the destination vertiport. This process aims to be as seamless and time-efficient as possible, differentiating it from traditional air travel.

Lilium's eVTOL fits into the broader strategy of revolutionizing urban transportation and reducing carbon emissions. Compared to competitors like Joby Aviation or Volocopter, Lilium's design emphasizes longer range and higher passenger capacity, positioning it for intercity travel as well as intracity hops.

In terms of product lifecycle, Lilium's eVTOL is in the late development/early commercialization stage. They've conducted successful test flights and are working towards certification, but full-scale commercial operations haven't yet begun.

As a hardware product, Lilium's eVTOL faces unique challenges:

  • Manufacturing considerations: Scaling production while maintaining quality and safety standards
  • Supply chain dependencies: Securing reliable sources for specialized components like electric motors and batteries
  • Service infrastructure: Developing a network of vertiports and maintenance facilities

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