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Introduction
Evaluating LinkAja's bill payment functionality requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the feature's performance and impact.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
LinkAja's bill payment functionality is a core feature of the digital wallet app, allowing users to pay various bills such as utilities, phone, internet, and more. Key stakeholders include:
- Users: Seeking convenient, fast, and secure bill payments
- Billers: Looking for efficient payment collection and reconciliation
- LinkAja: Aiming to increase user engagement and transaction volume
- Regulators: Ensuring compliance and consumer protection
The user flow typically involves:
- Selecting the bill type
- Entering account/customer details
- Confirming the amount due
- Choosing a payment method
- Completing the transaction
This feature aligns with LinkAja's strategy to become a comprehensive financial services platform. Compared to competitors like GoPay and OVO, LinkAja has a strong focus on government-related payments and services.
In terms of product lifecycle, the bill payment functionality is in the growth stage, with ongoing efforts to expand biller partnerships and improve user experience.
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