Introduction
Evaluating the success of Notarize's mobile app for notaries requires a comprehensive approach to product metrics. To address this product success metrics challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Notarize's mobile app for notaries is a digital platform that enables notaries to perform remote online notarizations (RON) using their smartphones or tablets. This app is crucial in modernizing the notarization process, allowing notaries to verify documents and identities remotely.
Key stakeholders include:
- Notaries: Primary users seeking efficient tools to perform notarizations
- Document signers: End-users requiring notarization services
- Notarize (the company): Aiming to grow market share and revenue
- Regulatory bodies: Ensuring compliance with notarization laws
User flow:
- Notary logs into the app
- Receives notification of pending notarization requests
- Initiates video call with the signer
- Verifies signer's identity and documents
- Applies electronic notary seal and signature
- Completes the notarization process
The app aligns with Notarize's broader strategy of digitizing and streamlining legal processes. It competes with traditional in-person notarization and other RON platforms like DocVerify and NotaryCam.
Product Lifecycle Stage: Growth - The RON market is expanding, with increasing adoption rates and evolving regulations across different states.
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