Introduction
Evaluating the success of Nutmeg's socially responsible investing (SRI) option requires a comprehensive approach to product metrics. This framework will cover core metrics, supporting indicators, and risk factors while considering all key stakeholders involved in the SRI offering.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
Nutmeg's socially responsible investing option is a feature within their broader investment platform that allows users to align their investments with their values. Key stakeholders include:
- Investors: Seeking financial returns while supporting ethical companies
- Nutmeg: Aiming to attract and retain socially conscious customers
- Companies in the SRI portfolio: Benefiting from increased investment
- Regulators: Ensuring compliance with SRI standards
User flow:
- Account creation and risk assessment
- Selection of SRI option
- Fund allocation and portfolio creation
- Ongoing monitoring and rebalancing
This feature aligns with Nutmeg's strategy to differentiate in the competitive robo-advisor market. Compared to competitors like Wealthsimple and Betterment, Nutmeg's SRI option aims to offer a more comprehensive and transparent approach to ethical investing.
Product Lifecycle Stage: Growth - The SRI option is gaining traction but still has significant room for expansion and refinement.
Subscribe to access the full answer
Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$99 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
$99 $33 /month
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question