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Product Management Analytics Question: Evaluating metrics for Reddit's subreddit recommendation feature

what metrics would you use to evaluate reddit's subreddit recommendation feature?

Product Success Metrics Medium Member-only
Metric Selection Data Analysis Product Strategy Social Media Content Platforms Online Communities
Social Media User Engagement Product Analytics Content Discovery Reddit

Introduction

Evaluating Reddit's subreddit recommendation feature requires a comprehensive approach to product success metrics. This feature plays a crucial role in user engagement and content discovery on the platform. To assess its effectiveness, we'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.

Step 1

Product Context

Reddit's subreddit recommendation feature suggests relevant communities to users based on their browsing history, subscriptions, and engagement patterns. This feature aims to enhance user experience by helping them discover new content and communities aligned with their interests.

Key stakeholders include:

  1. Users: Seeking engaging content and communities
  2. Moderators: Looking to grow their subreddits
  3. Advertisers: Targeting specific audience segments
  4. Reddit: Aiming to increase user engagement and retention

User flow:

  1. Users browse their home feed or specific subreddits
  2. The recommendation algorithm analyzes user behavior
  3. Suggested subreddits appear in sidebars, banners, or dedicated sections
  4. Users can view, join, or dismiss recommendations

This feature aligns with Reddit's broader strategy of increasing user engagement and time spent on the platform. Compared to competitors like Facebook Groups or Twitter Topics, Reddit's strength lies in its diverse, niche communities.

Product Lifecycle Stage: Growth - The feature is established but continues to evolve and expand its reach across the platform.

Software-specific context:

  • Platform: Web and mobile apps
  • Integration points: User profile data, browsing history, and engagement metrics
  • Deployment model: Continuous integration and deployment with A/B testing capabilities

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