what metrics would you use to evaluate skyscanner's mobile app?

Introduction

Evaluating Skyscanner's mobile app success metrics requires a comprehensive approach that considers user engagement, business objectives, and technical performance. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Skyscanner's mobile app is a travel metasearch engine that allows users to compare prices for flights, hotels, and car rentals across various providers. Key stakeholders include:

1. Users: Travelers seeking the best deals and convenient booking options
2. Travel providers: Airlines, hotels, and car rental companies
3. Advertisers: Companies looking to reach travel-minded consumers
4. Skyscanner: The company itself, aiming for revenue growth and market share

User flow typically involves:

1. Search: Users input travel details (dates, destinations)
2. Results: App displays options from various providers
3. Comparison: Users filter and sort results
4. Booking: Users select and complete bookings (often redirected to provider sites)

The app fits into Skyscanner's broader strategy of being a one-stop-shop for travel planning and booking, competing with other metasearch engines like Kayak and Google Flights. It's a mature product in the growth stage, focusing on user acquisition and retention while expanding into new markets.

Software-specific context:

• Platform: Native iOS and Android apps
• Integration: APIs connecting to multiple travel providers and booking systems
• Deployment: Regular updates through app stores, with server-side feature flags for testing