What metrics would you use to evaluate Snapdeal's mobile app performance?

Introduction

Evaluating Snapdeal's mobile app performance requires a comprehensive approach to product success metrics. I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the app's performance and identify areas for improvement.

Step 1

Product Context

Snapdeal's mobile app is an e-commerce platform that allows users to browse, purchase, and sell products across various categories. Key stakeholders include:

1. Customers: Seeking a convenient shopping experience with competitive prices
2. Sellers: Looking to reach a wide customer base and manage their inventory
3. Snapdeal: Aiming to increase market share and revenue in the competitive Indian e-commerce space

The user flow typically involves:

1. App installation and account creation
2. Product browsing and search
3. Adding items to cart and checkout
4. Order tracking and customer support

Snapdeal's app is crucial to the company's mobile-first strategy, especially given India's high smartphone penetration. It competes directly with Flipkart and Amazon, focusing on value-conscious consumers and a wide selection of products.

The app is likely in the growth stage of its lifecycle, with a focus on user acquisition and retention while expanding features and improving performance.