what metrics would you use to evaluate supercell's cross-game progression system?

Introduction

Evaluating Supercell's cross-game progression system requires a comprehensive approach to product success metrics. This innovative feature allows players to carry progress and rewards across multiple Supercell games, potentially increasing engagement and retention across the company's portfolio. To assess its effectiveness, we'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Supercell's cross-game progression system is a feature that allows players to earn rewards in one Supercell game and use them in another. This system aims to create a more interconnected ecosystem across Supercell's portfolio of mobile games, including titles like Clash of Clans, Clash Royale, and Brawl Stars.

Key stakeholders include:

1. Players: Motivated by increased value and seamless experiences across games
2. Supercell: Driven by increased player engagement and cross-promotion opportunities
3. Game developers: Interested in maintaining game balance and integrity
4. Marketing team: Focused on leveraging the system for user acquisition and retention

User flow:

1. Players engage with a Supercell game, earning rewards and progression
2. The system tracks and stores this progress in a central account
3. Players can then access these rewards or progression boosts in other Supercell games

This feature aligns with Supercell's strategy of creating a more cohesive gaming ecosystem, potentially increasing player loyalty and lifetime value. While unique in the mobile gaming space, it shares similarities with cross-platform progression systems seen in console and PC gaming ecosystems like Xbox Live or Steam.

Product Lifecycle Stage: This feature is likely in the growth stage, as Supercell continues to refine and expand its implementation across its game portfolio.