what metrics would you use to evaluate twiga foods's mobile app for vendors?

Introduction

Evaluating the success of Twiga Foods' mobile app for vendors requires a comprehensive approach to product metrics. To address this product success metrics challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the app's performance and impact on Twiga's business.

Step 1

Product Context

Twiga Foods' mobile app for vendors is a B2B platform designed to connect small-scale vendors with farmers and food manufacturers in Kenya. The app aims to streamline the supply chain, reduce food waste, and improve profit margins for both vendors and suppliers.

Key stakeholders include:

1. Vendors (primary users): Seeking reliable, affordable produce supply
2. Farmers/Suppliers: Looking to expand their market reach
3. Twiga Foods: Aiming to increase transaction volume and revenue
4. End consumers: Benefiting from more consistent produce availability

User flow:

1. Vendors browse available produce and prices
2. Place orders through the app
3. Receive notifications on order status and delivery times
4. Manage inventory and reorder as needed

The app fits into Twiga's broader strategy of digitizing and optimizing Africa's informal retail sector. Compared to competitors like Sokowatch, Twiga's app focuses more on fresh produce and has a larger network of farmers.

Product Lifecycle Stage: Growth - The app has proven its concept and is now focused on scaling and optimizing operations.