What metrics would you use to evaluate Vrbo's property owner mobile app?

Introduction

Evaluating Vrbo's property owner mobile app requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the app's performance and identify areas for improvement.

Step 1

Product Context

Vrbo's property owner mobile app is a tool designed to help vacation rental owners manage their listings, bookings, and guest communications on-the-go. Key stakeholders include property owners, Vrbo (Expedia Group), and indirectly, the guests who book these properties.

The user flow typically involves:

1. Onboarding and listing creation
2. Managing bookings and calendar availability
3. Communicating with guests
4. Handling payments and financial reporting

This app fits into Vrbo's broader strategy of empowering property owners to efficiently manage their rentals, ultimately leading to better guest experiences and increased bookings on the platform. Compared to competitors like Airbnb, Vrbo focuses more on entire home rentals, which may influence the app's features and metrics.

In terms of product lifecycle, the app is likely in the growth or maturity stage, given Vrbo's established market position. However, continuous innovation is crucial in the competitive vacation rental space.