What metrics would you use to evaluate Watershed's supplier engagement platform?

Introduction

Evaluating Watershed's supplier engagement platform requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the platform's performance and impact.

Step 1

Product Context

Watershed's supplier engagement platform is a B2B SaaS solution designed to help companies manage and improve their environmental impact through their supply chain. The platform enables businesses to collect, analyze, and act on supplier sustainability data.

Key stakeholders include:

1. Enterprise customers (primary users)
2. Suppliers (secondary users)
3. Watershed (platform provider)
4. Regulatory bodies

User flow:

1. Enterprise users onboard and invite suppliers
2. Suppliers input sustainability data
3. Platform analyzes and presents insights
4. Enterprise users take action based on insights

The platform aligns with Watershed's broader strategy of empowering businesses to reduce their carbon footprint and meet sustainability goals. It competes with other sustainability management platforms like Persefoni and Sphera, differentiating itself through its focus on supplier engagement and data-driven insights.

As a relatively new product, the supplier engagement platform is in the growth stage of its lifecycle. It's gaining traction among environmentally conscious enterprises but still has significant room for expansion and feature development.

Software-specific context:

• Cloud-based platform with web and mobile interfaces
• Integration with existing ERP and procurement systems
• Continuous deployment model with regular feature updates