What metrics would you use to evaluate Wemakeprice's mobile app performance?

Introduction

Evaluating Wemakeprice's mobile app performance requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the app's performance and identify areas for improvement.

Step 1

Product Context

Wemakeprice is a South Korean e-commerce platform that offers daily deals and discounts on various products and services. The mobile app is a critical touchpoint for users, allowing them to browse deals, make purchases, and manage their accounts on-the-go.

Key stakeholders include:

• Users: Looking for convenient access to deals and easy purchasing
• Merchants: Seeking to reach a wide audience and increase sales
• Wemakeprice: Aiming to drive revenue and user engagement
• Investors: Interested in growth and profitability metrics

User flow:

1. Open app and browse featured deals
2. Search for specific products or categories
3. View deal details and compare options
4. Add items to cart and proceed to checkout
5. Complete purchase and track order status

The mobile app fits into Wemakeprice's broader strategy of becoming the go-to platform for daily deals and discounts in South Korea. It competes with other e-commerce apps like Coupang and Tmon, differentiating itself through its focus on time-limited deals and a wide range of product categories.

Product Lifecycle Stage: The app is likely in the growth or maturity stage, given Wemakeprice's established presence in the market. The focus is on expanding the user base, increasing engagement, and optimizing the user experience to drive conversions.