What metrics would you use to evaluate Wheels Up's shared flight booking feature?

Introduction

Evaluating the success of Wheels Up's shared flight booking feature requires a comprehensive approach to product metrics. To address this product success metrics challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Wheels Up's shared flight booking feature allows members to book seats on private jets alongside other passengers, reducing costs and increasing accessibility to private aviation. This feature is crucial for Wheels Up as it expands its customer base beyond traditional private jet users.

Key stakeholders include:

1. Passengers seeking more affordable private aviation options
2. Wheels Up management aiming to increase utilization and revenue
3. Pilots and crew managing shared flights
4. Aircraft owners partnering with Wheels Up

User flow:

1. Members search for available shared flights
2. Select and book seats on a shared flight
3. Receive confirmation and flight details
4. Check-in and board the shared flight

This feature aligns with Wheels Up's strategy to democratize private aviation and compete with commercial first-class offerings. Compared to competitors like XO or JetSmarter, Wheels Up's shared flight feature focuses on a membership model and a more curated experience.

Product Lifecycle Stage: Growth - The shared flight feature is gaining traction but still has significant room for expansion and optimization.