The Amazon Luna team needs to decide: should we expand Amazon Luna device support or optimize existing platforms?

Introduction

The Amazon Luna team faces a critical decision: expand device support or optimize existing platforms. This trade-off involves balancing growth potential against performance improvements. I'll analyze this scenario using a structured approach, considering user impact, technical feasibility, and business alignment.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Luna is in a growth phase, but I'd like to confirm. Could you share our current market position and growth trajectory?

Why it matters: Helps determine if expansion or optimization is more critical Expected answer: Moderate growth, trailing competitors Impact: Strong growth might favor expansion, while slower growth could prioritize optimization

• Business Context: Based on our revenue model, I'm thinking device expansion could increase our addressable market. How does our current revenue break down between subscription fees and in-game purchases?

Why it matters: Informs whether expansion or optimization would have a greater revenue impact Expected answer: 70% subscription, 30% in-game purchases Impact: Higher in-game purchase ratio might favor optimization for better engagement

• User Impact: Considering user segments, I'm curious about our current device usage patterns. What percentage of our users access Luna on multiple devices?

Why it matters: Indicates demand for cross-device support Expected answer: 40% use multiple devices Impact: Higher multi-device usage would support expansion strategy

• Technical: Regarding scalability, I'm wondering about our current infrastructure. How much additional load can our servers handle for new devices without significant upgrades?

Why it matters: Affects feasibility and cost of expansion Expected answer: 30% additional capacity available Impact: Limited capacity might favor optimization over expansion

• Resource: Looking at team capacity, I'm thinking this could be a significant undertaking. How are our engineering resources currently allocated between new features and optimization?

Why it matters: Determines feasibility of pursuing both strategies simultaneously Expected answer: 60% new features, 40% optimization Impact: Heavy optimization focus might suggest continuing that path