Introduction
The Amazon Prime Gaming team is facing a critical decision: should we expand Prime Gaming streaming features or focus on downloads? This trade-off involves balancing the growth potential of streaming against the established download model. I'll analyze this decision through the lens of user experience, technical feasibility, business impact, and strategic alignment.
I'd like to outline my approach to ensure we're aligned on the key areas I'll be exploring in this analysis.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps understand our competitive positioning Expected answer: We're a strong player in downloads but emerging in streaming Impact: Would influence whether we should double down on our strength or invest in growth areas
Why it matters: Clarifies the primary business objectives Expected answer: Primarily a value-add, but with growing importance Impact: Would affect whether we prioritize user engagement or direct monetization
Why it matters: Identifies which user groups might be most affected Expected answer: Majority still download, but streaming is growing rapidly Impact: Would guide which features to prioritize for different user segments
Why it matters: Assesses the feasibility of expansion in either direction Expected answer: Download infrastructure is mature, streaming needs investment Impact: Would influence the timeline and resource allocation for either option
Why it matters: Determines our ability to execute on either option Expected answer: Stronger in downloads, but building streaming capabilities Impact: Might necessitate hiring or training for the chosen direction
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