If leading Amazon Registry, would you add more Amazon Registry event types with increased complexity, or focus on wedding and baby?

Introduction

The trade-off we're considering for Amazon Registry is whether to expand the event types with increased complexity or focus on the existing wedding and baby registries. This decision involves balancing product depth versus breadth, considering user needs, technical feasibility, and business impact. I'll analyze this trade-off through the lens of product strategy, user experience, and business objectives.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Amazon Registry is a well-established product with significant market share. Could you confirm if this is correct, and if there are any recent changes in the competitive landscape we should consider?

Why it matters: Helps frame the decision in the current market context Expected answer: Confirmed, with potential mention of new entrants or shifting user behaviors Impact on approach: Would influence whether we prioritize defending our position or expanding aggressively

• Business Context: Based on our typical product strategy, I imagine increasing average order value (AOV) is a key priority. How does Registry contribute to overall Amazon revenue, and are there specific growth targets we're aiming for?

Why it matters: Aligns solution with business objectives Expected answer: Significant revenue contributor, with specific growth targets Impact on approach: Would guide whether to focus on high-value events or broader appeal

• User Impact: Considering user behavior, I'm curious about the engagement levels across different registry types. Do we see higher completion rates or social sharing for certain events?

Why it matters: Identifies user preferences and potential areas for growth Expected answer: Wedding and baby registries have highest engagement Impact on approach: Might suggest doubling down on successful categories vs. diversifying

• Technical Feasibility: Given the potential complexity increase, I'm wondering about our current platform's scalability. How easily can we integrate new event types without significant backend changes?

Why it matters: Assesses technical constraints and resource requirements Expected answer: Moderate effort required, but feasible within current architecture Impact on approach: Would influence timeline and resource allocation for expansion

• Timeline: Considering potential seasonal trends, are there any upcoming high-traffic periods we should be aware of that might impact our decision timeline?

Why it matters: Helps prioritize and schedule potential changes Expected answer: Holiday season or specific cultural events approaching Impact on approach: Might accelerate focus on certain event types or delay major changes