How can we explain the declining engagement rates for corporate volunteering events organized through Goodera's platform in the past 6 months?

Introduction

The declining engagement rates for corporate volunteering events organized through Goodera's platform over the past 6 months present a complex challenge that requires a systematic approach to uncover the root cause. As we delve into this issue, we'll examine various factors that could be contributing to this trend, from technical aspects to user behavior and external influences.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonal factors at play. Have we seen similar patterns in previous years during this same 6-month period?

Why it matters: Seasonal trends could explain the decline and inform our approach to addressing it. Expected answer: No significant seasonal patterns observed in previous years. Impact on approach: If seasonal, we'd focus on strategies to boost engagement during typically low periods.

• Considering user segments, I'm curious about the distribution of the decline. Is the engagement drop consistent across all corporate clients or more pronounced in specific sectors or company sizes?

Why it matters: Identifying affected segments helps pinpoint potential causes and tailor solutions. Expected answer: The decline is more significant among large enterprises. Impact on approach: We'd investigate factors specific to large enterprises that might be causing the drop.

• Thinking about recent changes, have there been any significant updates to the platform's user interface or event organization process in the last 6-8 months?

Why it matters: Product changes could directly impact user engagement and experience. Expected answer: A new event creation workflow was implemented 7 months ago. Impact on approach: We'd examine the new workflow's impact on event organizers and participants.

• Regarding external factors, has there been any shift in corporate policies or regulations around volunteering programs that might affect participation?

Why it matters: External policy changes could influence companies' approach to volunteering initiatives. Expected answer: No major policy changes noted, but some companies have tightened budgets. Impact on approach: We'd explore how budget constraints might be affecting volunteering programs.