How can we explain the sudden 30% decrease in utilization of Velocity Global's visa and immigration support services among European clients in the last 60 days?

Introduction

A 30% decrease in utilization of Velocity Global's visa and immigration support services among European clients over the past 60 days is a significant issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term and long-term implications for the product and business.

I'll approach this problem by first clarifying the context, then ruling out external factors before diving deep into product understanding, metric breakdown, and hypothesis generation. We'll then conduct a thorough root cause analysis, propose validation methods, and outline a clear resolution plan.

Step 1

Clarifying Questions (3 minutes)

• Looking at the sudden nature of the decrease, I'm thinking there might have been a recent change in the product or market. Has there been any significant product update or market event in the last 90 days?

Why it matters: This helps identify if the decrease is due to internal changes or external factors. Expected answer: Yes, there was a major product update or No, no significant changes. Impact on approach: If yes, we'd focus more on product-related hypotheses; if no, we'd lean towards external factors.

• Considering the specificity to European clients, I'm wondering if there have been any regulatory changes in the EU affecting visa and immigration processes. Have there been any notable policy shifts in the EU regarding work visas or immigration in the past quarter?

Why it matters: Regulatory changes could significantly impact service utilization. Expected answer: Yes, there have been changes or No, policies remain stable. Impact on approach: If yes, we'd prioritize adapting our services to new regulations; if no, we'd look more at internal factors or market dynamics.

• Given the 30% decrease, I'm curious about the distribution of this decline. Is the decrease uniform across all European countries or concentrated in specific regions?

Why it matters: This helps determine if the issue is widespread or localized. Expected answer: Uniform across Europe or Concentrated in specific countries. Impact on approach: If uniform, we'd look at broader factors; if concentrated, we'd focus on region-specific issues.

• Thinking about our client base, I'm wondering if this decrease is more pronounced among certain types of clients. Has there been any noticeable difference in utilization between small businesses and large enterprises?

Why it matters: This could indicate if the issue is related to specific client needs or segments. Expected answer: Yes, there's a difference or No, it's consistent across client types. Impact on approach: If there's a difference, we'd tailor solutions to specific client segments; if not, we'd look at more universal factors.