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Product Management Improvement Question: Extending shelf life of fresh-cut pineapple chunks while maintaining quality

In what ways can we extend the shelf life of fresh-cut Pineapple chunks while maintaining their taste and texture?

Product Improvement Medium Member-only
Product Innovation Food Science Application Consumer Behavior Analysis Food and Beverage Packaging Retail
Product Innovation Consumer Goods Packaging Design Food Technology Shelf Life Extension

Introduction

To extend the shelf life of fresh-cut pineapple chunks while maintaining their taste and texture, we need to approach this challenge from multiple angles. This product improvement initiative touches on food science, packaging technology, and consumer preferences. I'll outline a comprehensive strategy to address this challenge, considering various stakeholders and potential solutions.

Step 1

Clarifying Questions

  • Looking at the product context, I'm thinking about the current shelf life of our pineapple chunks. Could you share the current average shelf life and what specific quality degradation issues we're seeing over time?

Why it matters: Determines the baseline we're working from and specific areas to focus on. Expected answer: Current shelf life is 5-7 days, with issues like browning, off-flavors, and texture softening. Impact on approach: Would focus on solutions targeting these specific degradation processes.

  • Considering user behavior, I'm curious about how consumers typically store and consume our product. What's the average time between purchase and consumption, and do we have data on storage practices?

Why it matters: Helps understand real-world usage patterns and identify potential areas for user education. Expected answer: Most consumers use within 3-5 days, often storing in the main refrigerator compartment. Impact on approach: Might focus on solutions that work within typical consumer behavior rather than requiring significant changes.

  • Thinking about our position in the market, how does our current shelf life compare to competitors, and what are consumers' expectations for fresh-cut fruit longevity?

Why it matters: Helps frame our goals in the context of market standards and consumer expectations. Expected answer: We're slightly behind competitors who achieve 7-10 days, and consumers expect about a week of freshness. Impact on approach: Would aim to meet or exceed competitor standards while educating consumers on realistic expectations for fresh produce.

  • From a company alignment perspective, are there any sustainability goals or packaging initiatives that this project should consider?

Why it matters: Ensures our solution aligns with broader company objectives and potential future regulations. Expected answer: Yes, we have a goal to reduce plastic usage by 20% in the next two years. Impact on approach: Would prioritize solutions that maintain or reduce packaging while extending shelf life.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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