Introduction
To improve About You's size guide accuracy and user-friendliness, we need to delve deep into user behavior, pain points, and technological possibilities. I'll outline a comprehensive approach to enhance this critical feature, focusing on user experience, data utilization, and innovative solutions.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the urgency and potential impact of improving the size guide Expected answer: Return rates are 30% higher than industry average, primarily due to fit issues Impact on approach: Would prioritize accuracy and personalization in size recommendations
Why it matters: Influences the design approach and feature prioritization for different devices Expected answer: 70% mobile usage, with 20% lower conversion rates compared to desktop Impact on approach: Would focus on mobile-first design and simplified user interface
Why it matters: Determines the potential for implementing advanced personalization features Expected answer: Basic historical purchase data is used, but no advanced AI implementation yet Impact on approach: Would explore AI-driven personalization and predictive modeling
Why it matters: Helps identify areas for innovation and competitive advantage Expected answer: Our guide is more detailed than most, but lacks interactive elements Impact on approach: Would focus on adding interactive and personalized features
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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