What new features could make Brawl Stars matches more engaging?

Introduction

To make Brawl Stars matches more engaging, we need to analyze the current gameplay experience, identify pain points, and propose innovative features that enhance player satisfaction and retention. I'll approach this by examining user segments, analyzing pain points, generating solutions, and prioritizing implementations.

Step 1

Clarifying Questions (5 mins)

• Looking at Brawl Stars' success, I'm thinking it's in a mature growth phase. Could you share where we are in the product lifecycle and what key metrics are driving this improvement initiative?

Why it matters: Determines if we focus on user acquisition or retention strategies. Expected answer: Late growth phase with a focus on user retention and engagement. Impact on approach: Would prioritize features that deepen existing player engagement.

• Considering the competitive mobile gaming landscape, I'm curious about our current market position. How does Brawl Stars' engagement compare to our main competitors, and what are our primary differentiators?

Why it matters: Helps identify areas where we can further distinguish ourselves. Expected answer: Strong position with unique character-based gameplay, but facing increased competition. Impact on approach: Would focus on enhancing unique elements while addressing competitor strengths.

• Given the diverse player base, I'm wondering about our primary target audience. Can you provide insights into our core demographic and their playing habits?

Why it matters: Ensures new features align with our most valuable players' needs. Expected answer: Core audience is 18-24 year olds, with an average daily playtime of 45 minutes. Impact on approach: Would tailor features to suit short, frequent play sessions and social interactions.

• Considering the potential for monetization, I'm interested in understanding our current revenue model. What are our main monetization strategies, and how do they align with player engagement?

Why it matters: Helps balance engagement features with revenue generation. Expected answer: Primarily in-app purchases for cosmetics and battle passes, with ad revenue as secondary. Impact on approach: Would explore features that enhance both engagement and monetization opportunities.