What new features could be added to Brawl Stars to improve the social aspect of the game?

Introduction

To improve the social aspect of Brawl Stars, we need to explore new features that enhance player interactions, foster community building, and create more engaging social experiences within the game. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points, before proposing and evaluating potential solutions.

Step 1

Clarifying Questions

• Looking at Brawl Stars' position in the mobile gaming market, I'm thinking it might be facing increased competition from other multiplayer games. Could you share insights on our current user retention rates and how they compare to industry benchmarks?

Why it matters: Helps determine if we should focus on retaining existing players or attracting new ones through social features. Expected answer: Retention rates are slightly below industry average, especially for mid-term players (3-6 months). Impact on approach: Would prioritize features that encourage long-term engagement and social connections.

• Considering the game's current feature set, I'm curious about the existing social elements. Can you provide data on the usage rates of current social features like clubs or team formation?

Why it matters: Identifies which social aspects are resonating with players and where there might be gaps. Expected answer: Club participation is high, but inter-club interactions are limited. Impact on approach: Would focus on expanding inter-club activities and fostering broader community interactions.

• Given the global nature of mobile gaming, I'm wondering about our user demographics and cultural considerations. Could you share information on our primary markets and any significant cultural differences in how players engage socially?

Why it matters: Ensures new social features are culturally relevant and appealing across different markets. Expected answer: Strong presence in Asia and North America, with notable differences in team vs. individual play preferences. Impact on approach: Would design flexible social features that cater to both team-oriented and individual play styles.

• Thinking about the game's monetization strategy, I'm interested in understanding how social features currently contribute to revenue. Can you provide insights on the correlation between social engagement and in-app purchases or player lifetime value?

Why it matters: Helps align social feature development with business objectives. Expected answer: Players who actively participate in social features have 30% higher LTV. Impact on approach: Would prioritize social features that have potential to drive monetization indirectly through increased engagement.