Introduction
CarDekho's used car valuation tool is a critical component of their service, providing users with estimated values for their vehicles. To improve its accuracy, we need to consider various factors that influence car prices and user expectations. I'll outline a strategic approach to enhance this tool, focusing on data quality, user experience, and market dynamics.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines if we need to optimize for different user journeys Expected answer: Primarily used by sellers, but also by buyers for price benchmarking Impact on approach: Would focus on seller-centric features but ensure buyer usability
Why it matters: Influences the design and functionality of the tool across platforms Expected answer: Majority of users access via mobile app, with some desktop usage for detailed research Impact on approach: Would prioritize mobile-first design while ensuring desktop compatibility
Why it matters: Helps identify specific areas for improvement and competitive advantage Expected answer: Generally competitive, but room for improvement in accuracy for certain vehicle types Impact on approach: Would focus on enhancing accuracy for specific vehicle categories
Why it matters: Aligns the improvement strategy with broader business objectives Expected answer: Primary goal is to increase user trust, leading to more listings and higher conversion rates Impact on approach: Would prioritize features that enhance transparency and user confidence in valuations
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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