What features could make Chegg Tutors more engaging for both students and tutors?

Introduction

To improve Chegg Tutors' engagement for both students and tutors, we need to analyze the current product, identify pain points, and develop innovative solutions. I'll start by asking clarifying questions, then segment our users, analyze pain points, generate solutions, evaluate and prioritize them, and finally propose metrics for measuring success.

Step 1

Clarifying Questions

• Looking at Chegg Tutors' position in the edtech market, I'm curious about its current growth stage. Could you share where we are in the product lifecycle and what key metrics are driving this improvement initiative?

Why it matters: This helps determine if we should focus on scaling existing features or expanding into new areas. Expected answer: Mid-growth phase with increasing customer acquisition costs. Impact on approach: I'd prioritize retention and optimization over introducing entirely new features.

• Considering the two-sided nature of the platform, I'm wondering about the balance between supply and demand. Can you provide insights into our current tutor-to-student ratio and any challenges we're facing in matching supply with demand?

Why it matters: This informs whether we need to focus more on attracting tutors or students. Expected answer: We have more students than tutors, leading to longer wait times for students. Impact on approach: I'd prioritize features to attract and retain high-quality tutors.

• Given the rapid shift to online learning, I'm interested in understanding how our users' needs have evolved. Have we seen any significant changes in usage patterns or feature requests from students or tutors in the past year?

Why it matters: This helps identify emerging needs and opportunities for innovation. Expected answer: Increased demand for collaborative tools and asynchronous learning options. Impact on approach: I'd focus on enhancing real-time collaboration features and expanding asynchronous support options.

• Considering the competitive landscape, I'm curious about our unique value proposition. What do our users consistently cite as the main reason they choose Chegg Tutors over alternatives?

Why it matters: This helps us understand our core strengths to build upon. Expected answer: 24/7 availability and a wide range of subjects covered. Impact on approach: I'd look to enhance these strengths while addressing any weaknesses in the user experience.