What features would make Discord's server organization more intuitive for new users?

Introduction

Discord's server organization is a critical aspect of user experience, especially for new users who are just beginning to navigate the platform. As we explore potential features to enhance this aspect, we'll focus on making the onboarding and navigation process more intuitive, ultimately improving user retention and engagement. Let's dive into a structured approach to address this challenge.

Step 1

Clarifying Questions (5 mins)

• Looking at Discord's rapid growth, I'm curious about the current user acquisition strategy. Could you share insights on how new users typically discover and join Discord servers?

Why it matters: Understanding the entry points helps us tailor the onboarding experience. Expected answer: A mix of direct invites, public server listings, and integrations with other platforms. Impact on approach: Would focus on streamlining the initial server discovery and joining process.

• Considering Discord's evolution from gaming to broader communities, I'm wondering about the diversity of server types new users encounter. Can you provide data on the most common server categories new users join in their first week?

Why it matters: Helps prioritize which server types to optimize for in the onboarding process. Expected answer: Gaming still dominates, but there's significant growth in education, hobby, and professional communities. Impact on approach: Would design features that cater to both gaming and non-gaming server organization.

• Given the importance of user engagement, I'm interested in understanding the correlation between server organization and user retention. Do we have data on how server navigation impacts new user retention rates?

Why it matters: Quantifies the potential impact of improving server organization. Expected answer: Users who successfully navigate multiple servers in their first week have 30% higher retention rates. Impact on approach: Would prioritize features that encourage exploration of multiple servers.

• Considering the multi-platform nature of Discord, I'm curious about how new users access the platform. What's the breakdown of new user sign-ups between mobile and desktop?

Why it matters: Influences the design approach for server organization features. Expected answer: 60% mobile, 40% desktop for initial sign-ups, with many users later adopting both. Impact on approach: Would ensure server organization features are optimized for mobile-first experiences while maintaining desktop functionality.