Introduction
To improve Dunzo's in-app navigation and make it more user-friendly, we need to analyze the current user experience, identify pain points, and propose innovative solutions. I'll outline a comprehensive approach to address this challenge, focusing on key user segments and their specific needs.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines which navigation elements are most critical to optimize Expected answer: Food delivery, grocery shopping, and package delivery are the top use cases Impact on approach: Would focus on streamlining navigation for these key functions
Why it matters: Influences whether we need to design for consistency or platform-specific optimizations Expected answer: Primarily mobile-focused with some web usage for order tracking Impact on approach: Would prioritize mobile navigation improvements while ensuring cross-platform consistency
Why it matters: Helps identify unique features that should be highlighted in navigation Expected answer: Faster delivery times, wider range of services, and local market expertise Impact on approach: Would emphasize quick access to unique features in navigation design
Why it matters: Determines if we optimize for growth, retention, or monetization Expected answer: Growth phase with focus on increasing user engagement and retention Impact on approach: Would prioritize navigation improvements that encourage exploration and repeat usage
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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