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Pricing
Product Management Design Question: Improving the experience of relocating to a new city through a comprehensive digital platform

Asked at Airbnb

15 mins

Improve the experience of moving to a new city.

Product Design Medium Member-only
User Research Problem Solving Feature Prioritization Real Estate Technology Logistics
User Experience Product Design Relocation Digital Platforms Urban Living

Introduction

Improving the experience of moving to a new city is a complex challenge that touches on various aspects of a person's life. This product design question requires us to consider the multifaceted nature of relocation, including logistics, social integration, and local adaptation. I'll approach this by first clarifying the scope, then analyzing the market and user needs, before proposing and prioritizing solutions.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we approaching this as a new standalone solution?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: Let's approach it as a new standalone solution. Impact on approach: We'll have more flexibility in ideation but need to consider market entry strategies.

  • Given the broad nature of "moving to a new city," should we focus on domestic or international relocation, or both?

Why it matters: The challenges and solutions can vary significantly between domestic and international moves. Expected answer: Let's focus on domestic relocation within the United States. Impact on approach: We'll tailor our solution to address specific challenges of moving within the country.

  • Are we working with any specific time or resource constraints for this product development?

Why it matters: This helps set realistic expectations for the scope and complexity of our solution. Expected answer: Assume we have a team of 10 and 6 months to launch an MVP. Impact on approach: We'll need to prioritize features carefully and plan for iterative development.

Propose the Goal

Given that we're creating a new standalone solution for domestic relocation, I believe our goal should be to create a comprehensive digital platform that simplifies and streamlines the entire moving process, from planning to settling in. Does this align with your vision for the product?

Define the Scope

Based on our discussion, I'll focus on designing a digital solution for individuals and families moving domestically within the United States. We'll aim to address the end-to-end moving experience, from the decision to move through the first few months of settling into the new city.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

Assumptions:

  1. We're building a new, standalone product.
  2. Our focus is on domestic relocation within the United States.
  3. We have 6 months and a team of 10 to launch an MVP.
  4. The solution will be primarily digital, likely a mobile app with a web component.

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