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Product Management Improvement Question: Enhancing Freshworks Freshcaller for remote teams

In what ways can we improve Freshworks' Freshcaller call quality and reliability for remote teams?

Product Improvement Medium Member-only
Problem Solving User Segmentation Prioritization SaaS Telecommunications Customer Support
User Experience Product Improvement Remote Work VoIP Call Quality

Introduction

To improve Freshworks' Freshcaller call quality and reliability for remote teams, we need to conduct a comprehensive analysis of the current product, user needs, and potential solutions. I'll approach this challenge by examining user segments, identifying pain points, generating solutions, and proposing metrics to measure success.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking Freshcaller might be targeting a diverse range of remote teams. Could you help me understand the primary user base and their most common use cases?

Why it matters: Determines the focus of our improvements and prioritization. Expected answer: Small to medium-sized businesses using it for customer support and internal communication. Impact on approach: Would tailor solutions to support both external and internal communication needs.

  • Considering user behavior, I'm curious about the most frequent issues reported by remote teams. What are the top 3 complaints related to call quality and reliability?

Why it matters: Identifies the most pressing problems to address. Expected answer: Audio lag, call drops, and poor voice quality during peak hours. Impact on approach: Would prioritize backend infrastructure improvements and optimization for high-traffic periods.

  • Examining the product lifecycle, where does Freshcaller stand in terms of market adoption and feature maturity?

Why it matters: Helps determine if we should focus on core functionality or advanced features. Expected answer: Growing market share with established core features, looking to differentiate. Impact on approach: Would balance improving existing features with introducing innovative capabilities.

  • Considering company alignment, what are the key business metrics Freshworks is aiming to improve with these enhancements?

Why it matters: Ensures our solutions align with overall business objectives. Expected answer: Customer retention, user engagement, and expansion within existing accounts. Impact on approach: Would focus on solutions that directly impact these metrics, potentially prioritizing reliability over new features.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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