In what ways can we improve Getir's packaging to be more environmentally friendly while ensuring product freshness?

Introduction

To improve Getir's packaging to be more environmentally friendly while ensuring product freshness, we need to consider various factors such as materials, design, and user behavior. I'll approach this challenge by first clarifying the context, then analyzing user segments and pain points, generating solutions, and finally evaluating and prioritizing these solutions.

Step 1

Clarifying Questions

• Looking at Getir's rapid growth in the quick commerce sector, I'm thinking about the scale of our packaging operations. Could you provide insights into our current packaging volumes and the primary materials we're using?

Why it matters: Determines the potential environmental impact and scalability of new solutions. Expected answer: High volumes, primarily using plastic bags and boxes. Impact on approach: Would focus on solutions that can be implemented at scale and offer significant environmental benefits.

• Considering the importance of product freshness for Getir's business model, I'm curious about our current packaging performance. What are our current metrics for maintaining product freshness, and have we identified any specific issues related to our packaging?

Why it matters: Helps balance environmental considerations with core business requirements. Expected answer: Current packaging maintains freshness for X hours, with some issues in extreme weather conditions. Impact on approach: Would prioritize solutions that maintain or improve current freshness standards.

• Given the competitive landscape in quick commerce, I'm wondering about customer perceptions. Do we have any data on how our customers view our current packaging, both in terms of functionality and environmental impact?

Why it matters: Informs the potential customer reception of new packaging solutions. Expected answer: Mixed feedback, with some concerns about environmental impact but appreciation for functionality. Impact on approach: Would focus on solutions that visibly demonstrate environmental commitment while maintaining ease of use.

• Considering the potential for regulatory changes in this space, I'm thinking about future-proofing our packaging. Are there any upcoming regulations or industry trends regarding packaging that we need to be aware of?

Why it matters: Ensures our solutions are compliant and ahead of the curve. Expected answer: Increasing pressure for recyclable and compostable packaging in several markets. Impact on approach: Would prioritize solutions that align with emerging regulations and industry best practices.