Introduction
To improve Grant Thornton's forensic accounting tools for more effective fraud detection, we need to analyze the current product, understand user needs, and propose innovative solutions. I'll explore key stakeholders, pain points, potential improvements, and metrics for success. Let's dive in.
Step 1
Clarifying Questions
Why it matters: Determines the focus of our improvements and prioritization. Expected answer: Primarily used by forensic accountants and auditors in large corporations and government agencies. Impact on approach: Would tailor solutions to professional users vs. general accounting software.
Why it matters: Identifies areas for improvement and potential new features. Expected answer: Effective for traditional financial statement fraud, less so for emerging cyber-related fraud. Impact on approach: Would focus on enhancing cyber fraud detection capabilities.
Why it matters: Helps determine whether to focus on catching up or innovating beyond competitors. Expected answer: Mid-tier market position with strengths in user interface but lagging in AI integration. Impact on approach: Would prioritize AI and machine learning enhancements to leapfrog competitors.
Why it matters: Determines our ability to measure improvements and implement data-driven features. Expected answer: Basic usage metrics collected, limited data on specific fraud detection success. Impact on approach: Would include establishing more comprehensive data collection and analysis systems.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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