How will you improve engagement on LinkedIn?

Certainly, I'll address the question of improving engagement on LinkedIn using the structure and approach you've outlined. I'll present this as if I'm directly speaking to the interviewer in a product leadership interview.

Introduction

To improve engagement on LinkedIn, we need to focus on creating more meaningful interactions, increasing time spent on the platform, and enhancing the value users derive from their professional network. I'll outline a comprehensive strategy that addresses user acquisition, retention, and overall platform stickiness.

Step 1

Clarifying Questions

• Based on the growth challenge described, I assume we're focusing on LinkedIn's core platform rather than specific products like Sales Navigator or Recruiter. Is that correct?

Why it matters: This helps us focus on the main user base and core functionality. Expected answer: Yes, we're focusing on the main LinkedIn platform. Impact on approach: We'll prioritize features and engagement strategies for the broader professional network.

• Are we looking at global engagement improvement or focusing on specific markets?

Why it matters: Different markets may require tailored strategies due to cultural differences and platform maturity. Expected answer: Let's focus on global engagement with an emphasis on our top 5 markets. Impact on approach: We'll need to consider localization and market-specific features in our strategy.

• Can you share any specific engagement metrics that are currently underperforming? For example, daily active users, time spent on the platform, or interaction rates?

Why it matters: This helps us identify the most critical areas for improvement. Expected answer: We've seen a decline in daily active users and average session duration over the past quarter. Impact on approach: We'll prioritize strategies to increase daily platform visits and extend user sessions.

• Are there any recent product changes or market shifts that might be influencing current engagement levels?

Why it matters: Understanding recent context can help us identify root causes of engagement issues. Expected answer: We recently updated our feed algorithm, which may have affected content visibility. Impact on approach: We'll need to analyze the impact of the algorithm change and potentially adjust our content distribution strategy.