Introduction
To improve Melio Payments' international payment options for companies doing business globally, we need to analyze the current product, identify pain points, and propose strategic solutions. I'll approach this by examining user segments, analyzing pain points, generating solutions, and prioritizing improvements based on impact and feasibility.
Step 1
Clarifying Questions (5 mins)
Why it matters: This helps us tailor solutions to the most impactful user segment. Expected answer: Primarily small to mid-sized businesses, with growing enterprise interest. Impact on approach: Focus on scalable solutions that can grow with businesses.
Why it matters: Identifies strengths to leverage and gaps to address in our improvement strategy. Expected answer: Competitive pricing, integration with accounting software, and simplified compliance. Impact on approach: Build on existing strengths while addressing any notable gaps.
Why it matters: Helps prioritize improvements for high-impact regions and identify expansion opportunities. Expected answer: High volume in US-EU corridor, with growing demand in Asia-Pacific. Impact on approach: Tailor solutions to high-volume corridors while considering expansion features.
Why it matters: Determines if we focus on scaling existing features or innovating new ones. Expected answer: Growth phase, looking to optimize and expand features. Impact on approach: Balance between optimizing current offerings and introducing new capabilities.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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Monthly Plan
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